Investor Relations

Founded in 1998 by Mark Blandford, Sportingbet is a fully regulated, tax-free, online sports betting and gaming company
that is publicly traded on the Alternative Investment Market of the London Stock Exchange (AiM).

Operating under fully regulated licences in the U.K., Australia, Antigua and Curacao, Sportingbet has over 1,000,000
customers and trades in over 100 countries, 11 languages and 15 currencies.

Our mission is to be the leading operator of interactive gambling through the provision of secure legal and ethical sports
betting and gaming services. We strive to provide constant customer satisfaction and a service that is convenient, innovative,
safe and fair.

Our purpose is to provide adults who enjoy gambling with high quality services in an environment that is convenient, entertaining,
fair, regulated and secure and to grow the Company and so enable our employees to thrive and our shareholders to prosper.

As we execute this strategy we never forget our four core values.

We value:
- Regulation – because that determines the infrastructure from which we can give our customers the security and comfort they
expect when gambling.
- Public accountability – for financial transparency, fraud protection and additional assurance for our customers, shareholders
and employees.
- Our people – we believe in providing a healthy, safe and rewarding working environment.
- Our product– we are committed to supplying honest, responsible and legal gaming that is both innovative and entertaining.

“It is not about offering British customers something they’ve already got – its about offering international customers what they’ve
never had.” Mark Blandford, founder.

Our strategy is to attract customers who gamble for leisure and recreation. People who enjoy a flutter. Unlike high-rolling
professionals, our customers bet for entertainment and the excitement of beating the odds. They do not bet to provide an income.

Our systems deliberately limit both individual bet sizes and the total amount bet on any particular sporting event. Our average
bet size is £50. We are a mass-market operator. Our vision is that any customer, anywhere in the world, should be able to bet
via our websites or call-centres without any barrier.

As the world’s leading online sports betting company, both by number of customers and number of transactions, we have
clearly made a good start in achieving this vision. However, in market share terms, there is everything to play for.
With an estimated share of less than one per cent of the world market, we have major opportunities to extend our international
coverage and scale.

The potential market is estimated at 1% of world wide GDP, although clearly this will vary from country to country.

Propensity to gamble wagering as a percentage of consumer spending

Asia/Australia Up to 5.5%
Europe 1.3%  
America 1.2%
source: OECD, The Economist Intelligence Unit, Merrill Lynch

People all around the world bet in different ways, on different sports and in different currencies. We uniquely cover all these needs.

The casino and the sports-field provide us with great growth potential, and in both we are playing to win.

This site is designed to provide investors and potential investors with general information about the company and our business
and to quickly disseminate information to the investor community. For any specific queries please do not hesitate to contact us
on [email protected] for any questions you may have.